CineMagia: The Story of São Paulo's Video Stores

Be kind, please rewind — Before the streaming era, the video stores were the key for the beginning of home video experience in Brazil. The documentary narrates the history of São Paulo's mom-and-pop video stores from its appearance to the vanishing of this platform. Owners, employees, customers and critics talk about the experience of renting a movie.

Learn more about this movie

• The Movie Database
• Letterboxd